Archive | June, 2024

I received an email the other day from a young man who has created six different products in four different niches – and sold a total of 37 copies. Not 37 copies of each – 37 copies all together. One of his products didn’t sell a single copy.

Should he quit? Most people would say he’s obviously in the wrong line of work and should do something else. I say that’s incorrect, and here’s why:

Anyone with the perseverance to continue creating products even though he’s not making sales is going to eventually be successful. Obviously he’s not afraid of failure – if he were, he would have stopped after the first product. And he’s got the drive and determination to keep going, even when everyone around him tells him to quit. Heck, even his sales are telling him to quit, yet when he emailed me he said he was working on his seventh product, and by the sound of it I think he’s got a winner this time.

There was another fellow by the name of Eddie who wanted to be a jockey something fierce. When he was 15 years old he traveled to Kentucky and went to work at galloping horses for $15 a week. But his boss told him that he was not good enough to ever be a jockey, so Eddie hid his tears, told his boss goodbye, and headed to California.

There he found a job with horse trainer Clarence Davison, who let Eddie ride in a race. Result? Eddie lost. He lost his next race, too. And his next.

In fact Eddie kept racing and losing for eight straight months, and after every race Clarence would sit down with Eddie and go over every mistake. Eddie kept persevering until two hundred and fifty losses later, he quit. That is, Eddie quit losing. A month before his sixteenth birthday, Eddie won his first race.

He steadily improved under Clarence’s guidance, but then two years later he cracked his skull, fractured two ribs and punctured his lung after falling off a horse in Chicago. Time to quit, right?

Not Eddie. Four years later he captured his first Kentucky Derby win. Then ten years after he was told he would never be good enough to become a jockey, he captured the U.S. Triple Crown. He went on to become the only jockey to win the U.S. Triple Crown more than once, and during his racing career he rode in 24,092 races, won 4,779 victories and placed in the top three 11,888 times. Not bad for someone “not good enough.”

Eddie Arcaco was known as the “Master” by his peers. Is it any wonder? Yet he could very easily have quit anytime during those first 250 losses and we never would have heard of him.

Do you have the ambition and perseverance to be a success? I think you do.

Do you enjoy speaking and explaining things? Do you have a topic you’re knowledgeable about, even passionate about that others want to know more about?

And do you know someone who can intelligently talk with you about that topic? Then you can make fantastic money by speaking. Here’s how…

First, choose your topic. Use the same criteria you would use for creating any kind of info product – are people willing to pay for this info? Next, find a partner, preferably someone just as knowledgeable about the topic as you, or someone who has complimentary information and knowledge to share.

Next, write an outline of what you will cover. Make sure the two of you agree on what will be covered and that you’re not leaving anything out. Now talk on the phone and record the conversations using your conferencing service of your choice. It might take you one or several calls to cover everything. Really more calls are better, since the product you’re creating will have a higher perceived value.

Now get transcripts of the calls made, and sell the entire package as one product. You can do this from start to finish, including transcripts and sales letters, in 7 to 10 days. Result? You’ll have a product you can sell for months and years to come. Split the profits with your partner, promote to both of your lists, place it on ClickBank, sell it through forums, etc. I know people who’ve cleared $50,000 to $100,000 on a product like this. Splitting the profits with your partner, you would walk away with $25,000 to $50,000. Not bad for spending a few hours on the phone.

The shortcut you probably don’t want to take: Yes, you can do this by yourself. Sure, you get to keep 100% of the profits after affiliate commissions. The problem? Your product will almost certainly not be half as good as it would be if you had a partner who knew as much about your topic as you do.

First, there is a synergy and energy that develops between two people having a conversation that you just don’t get talking to yourself. Second, your partner is bound to have information and stories you don’t have. Third, one person lecturing can be – let’s face it – boring. Fourth, a partner with their own list will double initial sales and help you to spread the word with affiliates, creating momentum from the first day you launch.

Can you make a recorded product by yourself? Absolutely, and some people have been very successful doing just that. But everything else being equal, you’re almost always better off partnering with someone else.

Tips for making the calls/recordings: Keep the energy high and the umms, errs and ahhs to an absolute minimum. Have fun, smile, laugh and joke when appropriate, and give great, timely, usable information that will truly make a difference for your listeners. Your value is to quicken their learning curve so be sure to do this to the very best of your ability, and not only will you make money once, but some of these customers will be eager to buy future products you develop in the future as well!

The right header can give your website a professional look, attracting attention from your visitors and even increasing your conversions. The header can set the tone for your entire page, and can help visitors decide to linger or leave.

Obviously, you want to spend some time making your header look professional and convey exactly the message you want. After all, if a picture paints a thousand words, then your header can say a lot about you and your product or service.

With this in mind, here are 7 tips on how to make your header work for you instead of against you.

1. Use great graphics. Think of the biggest benefit your visitors get from your webpage, blog or product, and then find a way to convey that in a picture. For example – if you teach gardening, then a luscious, bold garden filled with vibrant flowers will work nicely. If you teach cooking, you’ll want a header that conveys the type of cooking you teach – Italian? Vegetarian? Keto?

But what if your main benefit isn’t so easy to convey? For example, you’re selling a product on how to get massive traffic through social media. One idea is to have a person telling another person, who tells another, who hands over cash to the website owner. Or perhaps it’s one of those diagrams where one person tells 5, who each tell 5, who each tell 5 (think MLM.) There are a number of possibilities – you’ve just got to find the right one for your website.

2. So you’ve got the perfect web graphic for your header in your, um, head, but you’re no graphic artist. Now what? Consider hiring a professional to create your graphic for you. View their portfolios to find someone who makes headers you like, and then hire that person. The money you spend to make your header can pay off very quickly, so don’t sweat the $50 to $200 it costs for a professional looking header.

3. Don’t forget the headline. Sure, you’ve got your website name and your graphic, but what about a slogan or headline? Your header is prime real estate so be smart and think of the perfect headline that tells exactly what your site, blog, product or service does. Make it compelling and curiosity or benefit driven, something that grabs prospect’s attention and persuades them to read further.

4. If possible, place your best keyword(s) in your header. Again, this is to grab the attention of your visitor and get them to read further on your page, rather than passing you by for the next website.

5. Align your header with your theme. If your website is blue and yellow, use those colors in your header. If your website uses a particular font, consider using the same or similar font in your header, and so forth. Your website should look seamless, not like a bunch of disjointed parts slapped together in Frankenstein’s basement.

6. Make your header credible. Don’t claim to be the world’s foremost leading authority on space travel unless you really are. Credibility is everything online.

7. Consider including a simple animation in your video. We’re not talking about those horrible neon flashing things here. But something subtle with a bit of movement will catch the eye and add interest.

Want some inspiration to get you started? Here’s 30+ cool and creative header designs. Mind you, some of these are totally out-of-the-box different, and maybe more than you need…

http://www.tutorialchip.com/inspiration/website-header-designs/

Just a quick thought – you see a guru using a particular service, doing a particular technique, sending out a certain email, etc. And you think, “Hey! If he’s doing it, then it must be the thing to do, right?”

Well, not necessarily. Guru types make mistakes too. And because they are generally playing in a bigger arena, they sometimes make very big mistakes they quickly regret. The problem is, if you’re watching them then you can’t know for certain if what they just did was a good idea or the stupidest idea ever.

On top of that, you don’t know what their goals are. Maybe they’re selling a $2 ebook because they’re upselling a $97 course on the backend. So you sell a $2 ebook with no backend and then you wonder why you only made 6 sales and $12… It could be because you’re not a guru and so no one recognized your name and no one believed there could be value in something that costs $2.

That’s why you should never blindly imitate a guru – you don’t have the full story of what s/he’s doing and whether or not it’s working.

However, if you see him repeatedly doing something which he could easily change, then you might want to jump in and try it yourself. For example, you see a guru continually sending out emails with the same strange formulaic subject line. Try it.

If it wasn’t working for him, he wouldn’t keep doing it. Or at least we HOPE he wouldn’t – he might have someone in a faraway office sending those emails for him and he doesn’t even know the results.

Be cautious with imitating anyone, even the big dogs of marketing. Yes, it can be highly valuable to learn from others who are successful, but not everything that works for someone else is going to work for you.

Why don’t your customers recommend you to their friends? It’s not because they don’t like you – if they didn’t like you or your products, they wouldn’t be buying from you. Nor is it because they don’t have time – we all naturally recommend things we like to friends.

The reason they don’t recommend you is because you don’t make it easy for them. Here are 7 ways to not only make it easy, but to also remind them in a very nice, non-pushy way that you really would like a little word of mouth now and then…

1. Encourage them to write online reviews. Whatever your product or service, if you believe in it then ask your customers to rate it for you. Give them a 1 to 5 star option on one or several aspects of your product, and give them a place to write their comments.

2. Remember those “refer a friend” scripts? You used to see those buttons everywhere. Now that they aren’t as popular as they once were, it’s the perfect time to add them to your website. Remember, doing the opposite of what others are doing is quite often the way to stand apart and get ahead.

3. “Share with a friend.” There are other options besides “refer a friend.” For example, you can let them share the content of your blog post or article by simply clicking a button and choosing the email addresses they want it sent to. Better still, simply having this button will often remind people to send it to their friends, and they’ll copy and paste the content in an email.

4. Use your “Tweet This,” “Like This,” and “PlusOne” buttons. Then ASK them to share it. You can double your tweets and likes simply by asking.

5. Depending on your service, you might be able to “share the credit.” For example, the Flip digital video cameras have an option at the end of the video editing process where the user can “share the credit” with Flip. They check the box, and a small screen appears at the end of the movie saying it was created with a Flip Camera. If you can incorporate something like this into your product or service, by all means do so.

6. Do you have raving fans? Then create a button for their websites and Facebook pages that lets them share their enthusiasm for your product or service.

7. Make a special offer. For example, if you offer a monthly service, give each customer a free month of service for each paying customer they refer.

If you have a blog you might want to consider allowing others to post on it. Here’s why:

1. Guest bloggers create content for you, meaning you either a) don’t have to create as much content or b) you can have even more content on your blog without the extra work.

2. Guest bloggers know things you don’t. You’ve got your expertise and they’ve got theirs, and while you could take the time to master what they already know, it’s far easier to simply let them write about it.

Bonus: You look just as smart whether you write it yourself or get a guest blogger to do it for you.

3. Guest bloggers see things differently. Let’s face it, reading everything from the same perspective can get tiresome. Allow your readers to see different perspectives and it will keep your blog relevant and interesting.

4. Guest bloggers bring friends. They tell their followers about their guest posts, bringing fresh traffic to your blog.

Diversity is a big key to success in every field. Don’t always “go it alone”. Invite others into your fold. Then sit back and watch in appreciation as your business and influence grows.

Have no doubt, email marketing is still a huge powerhouse and offers perhaps the very best return on your time. So how can your emails have an even greater impact with your readers? Here are 5 tips for strengthening and adding power to content you create.

Shorter is better. But not too short. Shorter sentences are more likely to be read than longer ones. And shorter emails are more likely to be read all the way through than 3,000 word behemoths.

But there’s also such a thing as TOO short. You know those emails that have one sentence designed to make you curious enough to click the link? Don’t be clever and copy those emails, because testing shows they don’t convert as well on the backend as emails that prep the reader for what they’re about to see. By that we mean, you may get just as many clicks as you would if you took the time to explain where your reader is going and why they should go there, but because you did not prepare them, you won’t get as many sales once they land on the page you sent them to.

The trick is to tell them, or in fact EDUCATE them just enough to make them want very much to go to the page you’re sending them to. This way they’re primed to learn more about the topic and quite possibly make the purchase. Think of it as warming up your prospect before sending them off to the sales page.

Being timely is key. Open your email with the latest news in your niche and then tie it into your offer and you’ve got a winner. Can’t find a way to tie the two together? Then don’t. There’s no reason why you can’t update them on both the latest news and your latest offer. Just be sure you lead with the news – keeping them informed is more important than making a sale, or at least that’s the way you should come across if you want your readers to continue opening your newsletters.

Be a problem solver. Regardless of whether or not you’re making an offer in your email, if you can show them how to solve a problem, you’re golden. Tell them about the solution you use and how they can use the same idea to fix their own problem. If you are promoting a product, begin with the problem it solves, and then explain why this particular solution holds an edge over the others.

Get them hooked, then link them over. A wonderful use of newsletters is to get your reader hooked into a story, and then at a key moment continue the story on your blog. This will get a vast majority of your readers clicking that link to find out what happens next in the story. (Be sure you put the entire story on your blog for those that land there without reading your newsletter.)

Be funny, or at the very least have fun. You receive two emails: One from your very serious uncle, the other from your cousin the comedian. Which do you open first? Obviously we all enjoy having fun, and if the writer had fun writing the newsletter to us, you know it’s going to be enjoyable to read. That’s why if you’re able to use humor, it’s like icing on the cake.

Keep these tips in mind the next time you prepare to write a newsletter or blog post, and you are sure to create more engaging content that draws your readers in.

A product’s name can often make the difference between best seller, and total dud.

Here’s some tips to help you choose a name for your new product that tilts the odds of success in the marketplace in your favor.

Make it memorable – Can someone recall the name 30 minutes after hearing it? If not, you might be picking a name that’s too generic. Something that paints a visual picture works the best.

Make it meaningful – Can someone look at the name and have a good idea of what the product does? If so, you might have a winner.

Be open – Just because you don’t immediately love a name doesn’t mean it isn’t the right one.

Say it out loud – Is it a name that people like to say out loud? If so, that can only help your viral marketing.

Check the name’s history – You might think you’ve got the perfect product name, but a few years ago a scam company used the same name for their product and then took the money and ran. Do a thorough search to find out who else is using the name and what type of products it’s being used on (or was used on in the past).

Break rules – If competing products tend to have similar names, choose something that totally sets you apart from the crowd.

Make a long list of possibilities – Don’t stop on the 5th name you think of – make a list of a hundred or more and then narrow it down. Sometimes the best name is the one you think of after you’ve made your list of 100 and you’re in the shower, thinking about something else. And the longer the list, the more confident you’ll be when you make your final selection.

Now that you know some guidelines for naming your product, go out there and create a new one so you can bring it to market and experience the power of these tips yourself.

Which would you rather do – spend two hours thinking of a great blog post idea, researching that idea, writing the post and finally editing the post… or dashing off a video post in less than half the time?

Heck, let’s be honest: If you’ve got a good idea and the ideas are flowing, you can dash off a video post in the same time it takes to make the recording. Post it to your blog, and you’re done.

No wonder why so many bloggers are turning to video.

Problem is, video is not the holy grail of blogging. In fact, if taken too far it can actually lead to the downfall of your blog (notice the crickets chirping, the tumbleweeds, err, tumbling, etc.)

Here are five tips for using video on your blog without totally alienating your readers or camouflaging yourself from the search engines. Or more specifically, five reasons NOT to use video exclusively.

Video is no substitute for the written word (sorry!) Users don’t just want video. Visitors want a clear idea of what they’re about to see before they hit that play button. Not to mention the fact that many of your viewers aren’t at their computer, they’re mobile users who may or may not have a speedy connection. If they can at least read your story and then decide if your video is worth downloading, you have a better shot at capturing and holding their attention.

Obvious solution? Incorporate video and writing into your blogpost, not just video.

The search engines don’t know what you’re talking about. The day has not yet arrived that search engines can figure out the words spoken in your video. Thus, if you have video only, or video and poor content from an SEO stand point, then you might as well have donned a cloak of invisibility as far as the search engines are concerned.

Instead, you want to couple good writing that incorporates your SEO terms with your video. The two paired together make a smashing team and work hand-in-hand to make your blog post even better.

Lousy videos are, well, lousy. Okay, if you’re breaking a story in front of a burning building, you’re going to use your cell phone to take the video because that’s what you happened to have handy at the time. But if you’re in your office doing “how-to” kinds of videos, PLEASE invest in an inexpensive HD camcorder. Please. Your viewers will thank you.

Also, ad-libbing is something few people can get by with. Before you begin recording, make an outline of all your major points and post it right next to the camera so you don’t get lost and you don’t forget anything. Notice I said outline – writing it out word for word and then READING it is a big (HUGE!) no-no and will make your audience fall asleep faster than two blinks of the eye.

Please be aware of camera positioning. I recently saw a video on a major marketing website that was positioned on a coffee table and afforded a perfect crotch shot for the entire duration. Ewww.

One last thing – forget the umms, errrs, and ahhhs. If you need to pause for a second to think of a word, then just PAUSE. You do not need to fill in every second with sound, especially when that sound (um er ah) makes you sound like a bonafide rank amateur.

Hiding your content underneath your videos is not cool. Look, you want people to spend as much time as possible on your page, right? Then begin your post with written content and place your video within the content – not ahead of it. Your headline and lead-in should capture their attention enough to get them reading, and within the first 2-4 paragraphs you can reference the video. If they’re engaged, odds are they’ll read the rest of your post and then watch the video.

On the other hand, if the video appears first, then they will either watch the video and leave (they’ve seen the video, why read your content?) Or they’ll just leave because they don’t want to watch a video without first having a clue why they should bother.

Don’t over use video – think of video as an hors d’oeuvre or side dish, not the main course. Videos should be short – under 2 minutes whenever possible, and certainly under 5 minutes unless your content is drop-dead riveting.

Bottom line: Video is an excellent supplement to your blog, but it shouldn’t be the only thing on there. Provide plenty of SEO friendly content that grabs readers’ attention and you’ll keep visitors on your website longer and visiting more frequently, as well.