Archive | September, 2024

“I Hereby Dub Thee, Super Duper Expert! Now Go Forth, Change the World & Prosper!” If only it were that easy to become an expert – just get someone to tap a sword on both your shoulders as you kneel and PRESTO! You are now the go-to person for your niche.

Wait – it actually can be almost that easy.

The first thing you need to know about becoming an expert is WHY you want to be one. When you are viewed as the expert, people want to buy your products and services. They also want to promote you. Whether it’s sharing your stuff via social media or interviewing you for the news, you become THE person in your niche that people gravitate to.

The second thing to know is HOW to be seen as an expert, and it works like this: You need to ACT like an expert, THINK like an expert, and SPEAK like an expert. And all three of these will become natural when you believe you are indeed the expert. But what if you don’t believe you’re an expert? Then start acting like you are and your actions will bring about the belief.

Of course, none of this is of any value if you don’t have a clue when it comes to your niche. That’s why constant study and practice in your field is essential. You’ve got to know what you’re talking about, and the best way to do that is to learn from others as well as from your own experience.

So how do you get others to view you as the go-to person, the expert they should do business with? Here are 12 methods:

1. Choose your niche carefully. It’s much easier to be a great big fish in a small pond than a whale in the ocean. For example, if you want to be a business coach, you’ve got a ton of competition. But if you coach massage therapists on how to grow their businesses, you can very quickly become a whale of a fish in that particular pond.

2. Act like you have a list of thousands, even when making your debut blog post. Be a professional from day one by imagining you have thousands of people depending on what you say and do. Sure, the only person reading your blog is your grandma, but keep in mind that’s going to change soon. The debut post you write today will eventually be read by hundreds or thousands of people, so make it good.

3. Use a great incentive to build your list from Day 1. Yes, offering to keep them updated on your blog posts will yield you some subscribers, but offering a coveted bribe will get you far more. And if your incentive isn’t ready yet, just tell them what it is and that by adding their email you’ll send them a copy the moment it’s ready.

4. Write a newsletter. Yes, an actual newsletter. And do it weekly. Put it in PDF form so readers can download it. Anything in PDF has a higher perceived value, probably because PDF’s are often paid for.

5. Interview experts for your newsletter. When you have an expert interview inside your PDF newsletter, it raises your own perceived stature considerably.

6. Hold webinars. This is less effective in the online marketing niche because it’s already done so extensively. But if you are in any other niche, offer to hold webinars and give free teaching. You can make these offers via social media and also to list owners. Your goal is to get in front of and help as many people as possible. Make sure they sign up for the webinar – this allows you to capture their email address. And if you don’t yet have a product of your own to promote, offer individual or group coaching at the end of the webinar. Split proceeds with the list owner (if there is one.)

7. Guest blog. The more high traffic websites you can appear on, the better. Always insert your short bio at the end and offer them your free incentive to click your link.

8. Pay attention to what people ask you – it’s important. The questions you receive are a great indication of what’s on the minds of your prospects. Find ways to answer those questions in a straightforward manner.

9. Skip the big words. You might think being an expert means using a lot of big words and fancy phrases, but what being an expert really means is have the capability to help others further their goals – no fancy lingo needed.

10. Find your voice and your message and stick to them. You don’t need to know everything about everything. What you do need to know is a whole lot about a whole little. Choose your stand on a topic and make your best case – don’t try to make everyone else’s case as well. For example, if your stand is that massage therapists can do 100% of their own marketing and do it completely through the Internet, don’t tell them how to hire a marketing agency or place a newspaper ad – tell them how to do their own online marketing. That’s it.

11. You don’t have to re-invent the wheel. You can if you want to, but you don’t have to. You might think that to be an expert you’ve got to be constantly thinking up new ways of doing things, but that’s not true. 99 times out of 100 it’s best to stick with what works. For that 100th time, make sure you test it yourself before advising anyone else to try it.

12. Recycle your content. A blog post can become an article in your newsletter, which can become the content for your latest video, etc.

Remember: When you think, act and speak like an expert and have the knowledge to back it up, you ARE the expert. It really is that simple.

Here’s how a typical Internet business works – you pick a niche, create a product and then find the audience to sell that product to. If it doesn’t sell, you do it all over again. If it does sell, you make more products to sell to those same people. Sounds logical, right?…

Maybe not. Suppose – just suppose – you decide to sell NOTHING for the first two to three months of your business. Not a gosh darn thing.

Instead, what you do is focus on building and nurturing your audience. Once they know you and are confident you know what you’re talking about, then and only then do you sell them something.

“But I need to make money NOW!”

Okay, what if you had started the entire process 3 months ago? They say the best time to plant a tree is 20 years ago, and the second best time is today. So bear with me for a moment while we plant a tree in your mind right now…

Let’s say you’ve taken up a new hobby. Maybe it’s golf. You’re cruising the Internet when you find this offer for a free golf book for newbies, “10 Ways to Take 10 Points Off Your Game Today.” You enter your email address and get the book.

And next thing you know, this author is sending you golfing offers on a daily basis. “BUY THIS!” “BUY THAT!” And on and on. What do you do? Maybe you buy something, maybe you don’t. But do you lose faith and trust in the person? Yes. This is just some guy who used a bait and switch on you. “Get my free book!” turns out to really mean “Let me sell you a whole lot of stuff so I can make money!”

This is how Internet marketing typically works, and the days of it being a magic bullet are long gone. Sure, the money is in the list, but if you are continually going for the sales before you even establish the relationship, you’re doing it backwards.

I say it’s time to adjust.

Second scenario: You sign up to get the free ebook, and here’s an email introducing the author. The next day, s/he sends you a great golfing tip. And the next day, and the next. Maybe the author throws in some personal golfing stories, a few golfing jokes, some golf news, etc.

Now this author feels more like your email golfing buddy and golf expert than a sales person. In fact, in 2 whole months s/he hasn’t tried to sell you a single thing. But maybe they have sent you a few videos with cool tips, so you can get to ‘know’ and like them even better. In fact, you trust this person and feel they have your best interests at heart.

They’ve built a REAL relationship with you.

Now then, what do you think is going to happen when this author starts sending you the occasional offer? Odds are you’re going to take a very serious look at buying it, because your new golfing friend/expert is recommending it. And if they’re recommending it, you know it must be really GOOD!

And as long as this author continues to send you only the best advice and best offers, you’re likely to continue buying, too.

So is it worth it to invest 2-3 months to build relationships that create super high conversions and subscribers that are loyal to you for a long, long time? Is it worth it to build such a tight bond, they never unsubscribe? Do you want to be their go-to person, the one they know and trust for advice, tips and recommendations? Or do you want to be just another sales person pitching the latest product until your subscribers flee your list?

“But 2-3 months before I make a sale??!”

Yes. I know. It takes a real commitment and investment of your time.

But let’s try putting it into perspective: Let’s say you want to open a business in your town. You scout a location, make the deal to rent the building, get your business licenses, get the equipment you need, order the inventory, hire staff, get insurance, etc. How long would it take? And how much would it cost? And how much would you clear after all of your expenses?

What I’m talking about here is a viable way to build a six figure business in less than 12 months, with almost no out of pocket expense. To begin with, all you need is a good autoresponder. You don’t even have to put up your blog right away, because in the beginning you can do everything via email.

This is a business model you can start today. It helps if you have expertise in your subject – if not, you’ll want to start reading and learning immediately. Your topic should be one you’ve got a measure of passion for, because you’ll be writing and talking about it a great deal. You’ll need 10 or more hours a week to devote to this.

And you’ve got to be ready to sacrifice a small amount of short term income for an abundance of long term income. Long term beginning in about 2-3 months, and the potential to grow fairly large around the 6-8 month mark.

This is all about your audience. It’s all about what they want. And here’s the kicker – you know how experts tell you to research what people want before you create a product? In this case, you’re going to be so in touch with your audience, you will know exactly what they want before you ever offer it.

You’ll have people standing in line to buy your products before you even produce them. Think about that – you’ll know IN ADVANCE that your products will sell and sell well, because your audience trusts you enough to tell you what they want. Maybe it’s not in so many words, like, “Could you sell me a product about this or that,” but rather, “How do I _____?” When you keep getting the same questions, you know there is a market for a product that solves that need.

To sum up – old school method: Spend weeks creating a product nobody buys. Then do it again. Or build a list and then fry it to death.

New school method: Spend 2-3 months building an audience that LOVES you and trusts you, then create products and make recommendations based upon what they want.

Times have changed. If we, as marketers, don’t change with the times, our customers are going to leave us behind.

Staying focused is quickly becoming one of the greatest challenges online marketers face today. For example, you sit down to write an article and end up surfing the net for the rest of the morning… Or you’ve got an information product that you need to finish, but you check your email which leads to a news site, a sports site, a few entertainment sites, some social media sites and before you know it, it’s already 3 hours later and you’ve accomplished nothing except making yourself feel guilty. Does this sound familiar?

According to Dr. B. J. Fogg, Director of Stanford Persuasive Lab, “There’s just one way to radically change your behavior, and that’s to radically change your environment.”

Students who transfer to a new university are much more likely to change their habits than students who remain at the same university. This is true for workers as well. People who change jobs or change job locations are much more likely to also change their habits.

It makes sense. Let’s say that at your previous job you were in the habit of going to a fast food restaurant with your coworkers for lunch. At your new job, your coworkers eat lunch at a healthy restaurant and invite you along. Soon you are eating healthy lunches every day, even on those days when you don’t go to that restaurant, because you’re now in the habit of eating healthful lunches. Enough time goes by, and fast food can even become repulsive to you.

So what happened? Your environment changed and so did the triggers. This made it easy to effect a change.

People who have trouble falling asleep are told to only use their bed for sleeping and for nothing else. If they lay down but they can’t fall asleep, they’re supposed to get up and go to another room. After treating their bed as only a sleep location (and not a reading location, a daydreaming location, etc.) for several weeks, they are generally able to fall asleep within minutes of their head hitting the pillow.

The bed is now a trigger for just one thing – sleeping.

This is why having one location to just work and another location to play is important. If you are mixing your ‘play’ time with your work time in the same home office, you’re asking to get constantly distracted.

If you use a laptop or a tablet for work, this is easily remedied. Simply designate one place in your home where you will do nothing but work – no exceptions.

If you work on a desktop computer, you might consider getting a laptop or tablet for your Internet ‘play’ time.

Another technique is to designate certain times of the day when you are working, no exceptions. This will get you in the habit of always doing work during those times, and it will make it much more difficult to get distracted. Your work times then become routine, eliminating the need to decide each time if you’re going to work. And when you automatically go to work instead of ‘deciding’ to go to work, you eliminate the possibility that you will decide NOT to work.

A third technique is to use triggers. For example, if you always start work right after finishing breakfast, it will become a habit to eat and go to work. You don’t have to think about it, you just do it.

In one study, knowing exactly when and where participants were going to exercise caused them to follow through a whopping 91% of the time. Those who simply exercised when they felt motivated to do so exercised 35% of the time.

Bottom line: If you’re having trouble staying focused, designate an area where you will do nothing but work, combine it with a strict schedule, and you should experience a dramatic increase in your productivity.

When you get more done with less distractions, you’ll not only accomplish your goals faster – researchers tell us you’ll also enjoy increased self-esteem, greater happiness and larger overall satisfaction with your life.

You’ve just entered a niche that’s brand new for you and you’ve got zero contacts. But you’re creating a product to sell and you need joint venture partners. So how do you get those all important JV’s when you don’t even have any contacts in the niche? Like this…

First, make sure your product is something that gets people excited and wanting to promote it to their lists. You can do this by solving a BIG problem, preferably something that people are already spending time and money trying to solve.

Second, solve the problem with a step-by-step formula – sort of a blueprint to success. You don’t want to just give a bunch of info – they can find plenty of that on the Internet. Instead, it should be a system to solving the problem, such as “7 Steps to Getting 7 Hot Dates in 7 Days.”

Now that you’ve got your product, take a little time to set up a JV page and an About Me page on your website. The JV page should tell about your product and how it will help the potential JV partners’ customers, as well as how much commission they will earn, how you will run the JV, etc. Make it look professional but don’t obsess over this – just get it done.

The About Me page should give some personal and professional info on you – enough so that a potential JV partner learns something about you and gets comfortable with the idea of possibly working with you.

If you’ve already collected some testimonials for your product, create a separate testimonial page. If you haven’t yet collected any, skip this.

Now go find your potential JV partners. Let’s say your new niche is tennis. Go online and search for tennis newsletters and find all the results you can. Search for tennis e-courses and tennis products and anything tennis related – including blogs – where it’s pretty clear that someone has a list of tennis players. Because that’s the key – finding the people who own lists of people who play tennis.

It doesn’t even matter if they have a product of their own – what matters is they have a list of tennis players. Use a little creativity and you’ll find hundreds of people who own lists like these, some of which have never even monetized their lists – they just do it as a hobby.

Social media and Facebook are especially good avenues for finding these potential partners. Focus at first on finding the small to medium sized list owners to build your confidence. You can go after the really big players in your niche when you’ve done a few JV’s and you’ve begun to build a solid reputation in your field.

Ask yourself who is already talking to the audience you want to talk to? Where are the people you want to meet hanging out? This is where you need to be, both online and possibly offline as well.

When you find these tennis list owners, take down their name, URL and email address. If you like, get their phone number as well. Now email them individually, one by one. Don’t do more than a few in one day just in case you get several replies back at once.

When you email, you might tell them how you know them. “I read your book” or “I’m a fan of your blog.” Show them some admiration and respect, but don’t go too overboard. A little is great, a lot might make them uncomfortable. Be specific in your praise. Don’t say, “You are the greatest tennis blogger ever!” Say, “Your article on serving mistakes helped me tremendously, especially that point you made about ___.”

Next in your email, you’ve got two different avenues you could take – the direct and the indirect.

The direct goes something like this:

“Thought you might be interested in doing a joint venture. Here’s an opportunity we have, and if you’re interested, we’d like to get something scheduled with you very soon.” Then give them the link to your JV page, to your About Me page, to your testimonial page and even your sales page. Offer to send them a review copy of your product.

The indirect method is just that – more indirect. It takes a little longer, but it tends to work better, so you decide which is right for you. It goes something like this:

“I would like to support you by creating a mutually beneficial relationship.” Ask them for a quick phone conversation to discuss the possibilities. Include a link to your About Me page but include no other links. If they want, they can search your site and find the other pages, but you don’t want to be the one sending them there yet. Then get on the phone with them and discuss the possibilities, which of course could include promoting your product.

If after you send either of these emails you don’t hear back in a week, send the email again with a one line note that says something like, “Just wanted to be sure you saw this,” or “Gentle nudge,” or whatever is in keeping with your personal style.

Now I know some people will disagree with this method of getting JV partners and you’ll say that it’s best to spend some time establishing a relationship and doing favors for the potential JV partners before ever asking. And without a doubt that’s a great method, one I endorse wholeheartedly.

But if you need money now, this is the way to go. And if your product does indeed solve a big problem in a step-by-step fashion – in other words, it’s a great product – you will get JV partners this way. You might need to contact 10 to 20 people to get 3 JV’s, but it’s all a numbers game and it’s worth it.

Just don’t burn any bridges. If someone never gets back to you, it’s okay. If someone tells you to bugger off, it’s okay. Always be super polite and friendly, never take offense.

You might want to wait to contact the really big list owners until you’ve gotten a few JV’s under your belt. In fact it’s probably a good idea.

But there is a way you can contact the big dogs in your niche from Day 1, if you’re up to it. That is, if you’ve got the confidence.

You’re going to ask for an interview with them that you can add to your product. Most everyone is looking for more exposure and publicity, so this is a great way to get your foot in the door as well as making your product even better. And odds are if they grant you an interview, they’ll also promote your product because it contains their interview.

Here’s a trick: Find the big players in your niche who are doing something now or in the near future. Maybe they’re releasing a new book or a new product, something where they want publicity. This is the best time of all to ask to interview them, as they have their own reason for wanting to get as much exposure as possible.

Another benefit to having well-known names in your product package is you can leverage this to get more JV’s. Some potential partners will be all ears when you start name dropping because they’ll think that if these big names are in your product, then it’s something they want to be a part of, too.
Remember, if you have a great product that creates breakthroughs, you can get partners – you just have to be persistent in finding and asking these folks to JV with you.

Have you ever noticed how many IM products are sold under the premise of revealing THE BIG SECRET? Newsflash – and please try not to hate me for telling you this, but…

…There aren’t any real secrets.

There’s simply stuff you know and stuff you don’t know yet.

And that’s about it.

If there is a secret, it’s as plain as day and hidden right underneath your nose.

In fact, you’ve seen it a hundred times or more.

Maybe even a thousand times.

It’s the “secret” to BIG BIG BIG money.

But like I said, it’s not a secret.

Can you guess what it is?

Build a tribe.

That’s it.

Build a following, a tribe of people who like you and trust you.

Contact them in social media, on your blog and through your list.

Be their advocate. Their champion. And also their guy or gal next door.

Find out what they want. Be one of them. Like them and love them. And sometimes send them dynamite offers that make you big bucks.

Next, create your own products. Your own brand. Your own everything.

Build your empire.

Have a fleet of products and a name people know and love.

But start it all by deciding exactly who your tribe is, and then focus focus focus on finding and growing your tribe.

Don’t get distracted.
Don’t get distracted.
Don’t get distracted.

Focus on building your tribe and being their “go-to” person with all the great info and insight, the guy next door who is just like them.

This is the “secret” to becoming a smashing success online.

I hope you’re not disappointed. Really, you should be ecstatic.

Because anyone – ANYONE – can do this.

Whether you’re solving a problem, writing a blog post, crafting a review or creating your next product, creativity is one of your best tools for getting the job done with finesse and style. With that in mind, here are 17 methods anyone can use to become more creative.

Free write – This is where you just start writing anything and continue to write as the words and ideas flow. At first it may be silly nonsense, but you’ll be surprised how fast your words and ideas can coalesce into something truly inspired.

Carry a notebook – By jotting down ideas as soon as they appear, two things happen. First, you don’t forget your ideas because you’ve got a written record. Second, the act of writing them down tells your subconscious that you want ideas, which will encourage it to give you even more.

Make lists – The very act of writing things down frees up your mind to be more creative.

Take breaks from your work – Get up, walk around, play 5 minutes of hopscotch – whatever. Just take a breather.

Get up and go – Leave your computer at home, take your notebook and get away from the office. Go anywhere – a park, the mall, a coffee shop, a museum – just get out, get away and soak up some different surroundings.

Get near water, especially if it’s moving – Studies show that being near moving water floods you with negative ions, which makes you feel good and can boost your creativity. Remember how you get some of your best ideas in the shower? That’s part of the reason why.

Talk nice to yourself – Positive self talk on how creative you are will produce more ideas. Beating yourself up for being a dummy won’t.

Have caffeine – If you don’t normally drink caffeine, one cup of coffee or tea can have remarkable effects on your thinking.

Clean off your desk – Nothing stifles creativity like a messy, cluttered desk.

Read something different – Read an article on a topic you know nothing about, a page out of the dictionary, a chapter out of a random book, etc. Learning outside the box can trigger many new ideas for you.

Practice writing or bouncing a ball with your non-dominant hand – This can help activate the connection between the two sides of your brain.

Be open to new ideas – All too often we dismiss an idea before giving it a real chance. Even if you think it’s a bad idea, try playing devil’s advocate and find all the reasons why it’s a good idea – you might be surprised.

Collaborate and mastermind – Two heads are better than one, and 5 are better than 2. Form a mastermind group, present a problem, and then let the ideas flow. The only rule: No one shoots down an idea.

Sleep on it – Give your subconscious your problem or need: “I need 3 new blog post ideas by tomorrow morning.” Then let it go and see what your subconscious finds for you.

Make friends with mistakes – When you goof up or make the wrong decision, realize it’s not the end of the world. It’s simply something that didn’t work at the moment. This allows your creativity to continue to flow.

Purposely break rules – Don’t break the big ones like “do not steal,” but do break the little ones like “this is what a blog post / new product / video should look like.”

Be you – Don’t worry about what others might think because no great idea is without naysayers anyway. In fact, if everyone thinks your idea is great, then it’s probably not.

One last tip: Ask “Why?” and “Why not?” a lot. Oftentimes we just accept things as they are, when there could be a whopper of an idea just staring us in the face the whole time.

You’ve written a truly terrific blog post. In fact, you’ve written dozens of them – yet your traffic still looks more like a ghost town than the bustling metropolis you were hoping for. Here are 15 ways to drive traffic to your blog posts without monetary cost.

1. Add social sharing buttons to your posts. The easier it is for your readers to share your posts, the more likely they will do so.

2. ASK your readers to share your content. At the end of your post, you might write something simple like, “If you found this helpful, please share.”

3. Build up your own contacts. Make list building a priority so you can capture as many visitors as possible. Encourage people to join your list, follow you on social media, etc. Use bribes and offer great info to get them on board, then take good care of them to ensure they stay with you. When you write a new post, ask them to not only read it, but share it liberally with their own networks.

4. Email your list each time you post great content. This one seems too obvious, but it’s surprising how many bloggers don’t do it. Make sure your email is optimized for all sizes of screens. And rethink the timing of your email. It used to be that first thing in the morning was best, but now that people are deluged with marketing emails, later in the day when they’re not so rushed might be better.

5. Build up your V.I.P. Contact list. Make friends with those in your niche. Promote their blog posts and their work. Build relationships. When you write posts, they’ll want to reciprocate and promote you as well.

6. Link to websites, blogs and authors who have large social media followings. In your blog post, find ways to mention these folks in a positive way. Maybe you reference one of their posts, or a technique they’re using. When your blog post goes live, send them a message letting them know you mentioned them. Often they will tell their followers and you could get a nice flood of traffic along with a new contact.

7. Do a case study on someone successful. This could be one of those bloggers in your niche with a large following. Analyze what makes them so successful, do an interview with them, get quotes from their followers, etc. Again, you’ll get a big surge of traffic when they promote your post to their followers, plus you’ll have a new friend.

8. Target a specific blogger. In this case, you’re choosing a topic that you know is near and dear to a particular blogger. Perhaps the easiest way to do this is to look at their recent posts, find one that was emotionally driven, and write your own post about the topic. You might point out in your post how this blogger was right about the topic, but use a slightly different angle on the story. You’re not copying what they did, you’re taking it up a notch or moving it in a different direction.

9. Get influential opinions. When you’re writing a post, email a pertinent question to several influential people and ask their opinion. Everyone loves to give an opinion, and unlike a full-fledged interview, it only takes a couple of minutes to answer. Then quote these people in your post and let them know when you post it. Odds are they’ll share it with others. Added bonus: Placing movers and shakers in your posts also increases the chances of your post being shared by readers.

10. Use quotes from personalities in your niche. This one is really easy to do and it doesn’t even have to affect the flow of your post. Simply find appropriate quotes from leaders and shakers in your niche and insert them between sections of your post where appropriate. It’s a great way to visually break up the copy and you can link the quotes back to the original author. Be sure to let the authors know you quoted them.

11. Write lists. You might list the “10 most influential people in your niche,” for example, and link to all ten influencers. Posts like these tend to get shared a great deal.

12. Use infographics in your posts. Yes, it takes extra effort and / or money to generate an infographic, but the results can be powerful. People love infographics and are more likely to share them with others. And if you’re on Pinterest, you’ve already seen how viral infographics can be.

13. Go negative. Write a blogpost on the things you’re doing or have done wrong, or the mistakes people are making. Fear of loss is greater than desire for gain. People are more likely to read and share “10 things you’re doing wrong” than “10 things you’re doing right.” Just don’t go too negative or you’ll turn people off.

14. Be contrarian. If everyone else thinks one way, make an argument the other way. Be polite, be nice, but clearly state your case, your evidence, and why you think the way you do. If it’s a topic people care about, your post is very likely to go viral. Be ready for a major traffic surge as well as many heated comments on both sides of the issue.

15. Present one post in several different ways via social media. Let’s say you have a post on how to raise pigs. Different sections of the post might include: Choosing the piglets (or birthing the piglets, if you own the sow), feeding them when they’re young, housing, feeding when they’re older, exercise, training, things to watch out for, health issues, etc. Each of these topics can be individually highlighted in social media, so that you have several different ways to promote your post instead of just one.

If you spend as much time promoting your post as you took writing it, you should see a dramatic upturn in your traffic. One good rule is to do 5 things every day that promotes a post on your blog. Make this a habit and traffic will never again be an issue for you.

Well over 5.5 million gigabytes of content is currently being shared daily through social media and email. Want to grab a piece of that viral pie? Here are 5 tips to help get your content moving into new hands and seen by many new people every day.

Use Great Headlines. This one’s a no brainer, yet it’s the biggest mistake marketers tend to make. Your headline should be short enough to be readable, long enough to be interesting, interesting enough to instantly grab attention, and the more curiosity it provokes, the better.

Use a Story. “Buy this great product” is never going to get shared as often as, “The Customer Service Nightmare on Elm Street” or “Redhead Finds Bliss in a Bottle.”

Use Visuals. Relevant, interesting visuals grab attention, heighten interest, tell a story, make content stand out in social media… do I need to go on?

Use Humor. Nothing gets shared as much as something that makes people chuckle – or better yet – laugh out loud. Find ways to insert humor into your content, both in the words and the visuals, and your shares will immediately go up.

Make It Easy to Share. Add buttons for each of the main social networks. The idea here is to keep the sharing process as easy and simple as possible. Even one extra click can result in no shares.

Personal question: Is it possible that you already know everything you need to know to be successful online – but something other than knowledge is holding you back?

If it’s as simple as the mechanics of online marketing – setting up websites and so forth – you can always hire someone to do that part for you.

But if it’s a lack of confidence, or fear of failing that’s holding you back – then it’s up to you to squash that particular bug, or at least quarantine it to the furthest corner of your house.

And if the thought of failing is enough to keep you from starting your online empire, then welcome to the club. Fear of failure is one of the biggest stumbling blocks to success. Fear of failing is so oppressive and destructive, it can cause you to willingly set aside your dreams – forever.

So why do we fear failure so much? It goes back to life experiences that inadvertently taught us it’s better not to risk, than to risk and lose. When you fail at something, it’s natural to worry what other people will think about you and if they will lose interest in you. You worry about how smart and capable you are, and whether you can effectively pursue future endeavors. In fact, when you fear failure you’re actually worried about an entire host of possible outcomes, most of which will never come to pass no matter how many times you fail.

But the mind isn’t rational, and simply talking yourself out of being afraid doesn’t work any better than trying to manifest an iron will.

The secret to overcoming fear of failure? There are several, but I’ll give you one here that you can use right away.

Experiments in the 1970’s showed that there are two distinct groups of children when it comes to learning new skills. There are the “ego oriented” children whose main concern is to not lose face in front of their friends. Some of these children fear failure so much they invent ways to get out of the activity, do the activity in such a way that they cannot fail, or make it impossible to succeed so that failing doesn’t hold a stigma.

The second group of children is what they term “mastery oriented.” These kids don’t care as much about losing face as they do about acquiring a new skill. In fact, they realize that initially failing is simply a part of the process of learning and take it in stride. These kids are happier and succeed much faster than those who fear failing.

Thus, if you can change your focus to acquiring a new skill and deciding that no matter what happens along the way, you’re going to enjoy the process – you are on the way to overcoming your fear of failure.

Gradually Overcoming Your Fear of Failure

You might start small with something that doesn’t hold a great deal of significance, such as learning a new game. Let’s say you’re going to take up billiards for the first time in your life. Your focus would be on learning how to hold and shoot the cue, the angles to use, the rules of the game and so forth. When you miss a shot or scratch, it’s no big deal because you know that’s part of the process and you’re just learning.

You might be astonished at the difference it makes. You’ll be happier, you’ll have less stress, and you’ll learn your new skill much faster.

From here you might stretch yourself further by doing things that scare you. For example, if you’re a shy person you might ask 15 strangers a simple question (“Do you have the time?”) in the space of 30 minutes. Note how you feel after the exercise. Odds are you’ll not only have conquered a fear of talking to strangers, you’ll also get a boost of confidence, which leads us to our next point…

Are You Lacking in Confidence?

You’ve got a great idea for a new business, but frankly you just don’t have the guts to go for it. Or maybe you do decide to go ahead with your idea, but then someone says it’ll never work and you chuck the whole thing. Why? Low self confidence. This goes hand in hand with the fear of failure.

So why doesn’t someone have enough confidence in themselves? Usually it’s because they judge themselves unworthy, or they see major disconnects between what they think they’re capable of and what they’re actually doing.

Growing Unshakable Self-Confidence, Step by Step

The good news is, self confidence can be raised with every new challenge met, no matter how small. Remember the exercise to talk to 15 strangers? I can almost guarantee your self-confidence to talk with strangers will be significantly raised after you do this.

In fact, if you will make it a habit to do one thing every single day that is out of your current comfort zone, you will find that your confidence improves immensely within just a few short weeks.

Make yourself a list of all things you’d like to do that you’re not doing. Maybe you’ve wanted to join a group, take up a new hobby, try a different sport or go to a fancy nightclub. Maybe you want to get better at talking with the opposite sex, or at making friends, or get better at making online contacts. Maybe you’ve wished you could get 5 minutes with the big guns in your niche, or regularly post to forums and blogs.

Whatever it is that you’ve been wanting to do but haven’t, put it on the list. Even small stuff like taking a walk around your neighborhood and ringing doorbells of neighbors you haven’t yet met can go on the list, as well as chatting up that stud or beautiful woman who works in the supermarket. Write down everything you can think of that you’ve been holding back on. Add in skydiving if you’re inspired to do that kind of thing, and keep adding to this list daily as you think of new things.

Now that you’ve got your list, pick one thing and do it right now. That’s right – do it now, or at least before you go to bed tonight.

Notice a difference in how you feel about yourself? You should.

When we don’t do the things we wish we would do – for whatever reason – we lose self-esteem. But when we finally do those things, not only do we become more self-confident, we also find we’re happier, more fulfilled and more ready to take on even bigger challenges.

You’ll notice that most of the examples I’ve given haven’t been IM related. That’s because raising your confidence in any one area can help you in all other areas as well. When you have success learning tennis, you can use that boost in confidence to tackle website building or product creation. And when you overcome your fear of talking to strangers, it gets easier to network on Facebook with people you don’t know.

One last thing – it’s far better to take multiple baby steps than try to overcome the world in a day. Making slow, steady progress anchors your triumphs and makes it that much easier to achieve a little bit more tomorrow.

You know it’s smart marketing to place a signature file in your emails, in forum posts (where allowed), and at the end of guest blog posts and so forth. But what is your sig file saying about you? That you’re boring? That you and your business look like every one of your competitor’s businesses? Or does it stand out and grab attention? If getting more clicks and visitors to your offer is what you want, you must have a compelling signature…

Here’s an example of boring:

“For The World’s Best e-Course on Driving Traffic to Your Website, Go to: sameoldsameold.com/wake-me-when-its-over

Sure, you’ll get a trickle of traffic. Maybe.

Instead, let’s apply some imagination and make a signature file that creates burning curiosity.

If your website is about weight loss, you might use:

“Click here to see a picture of my wife’s abs”

“Click here to see a photo of my ex when he saw me in my new bikini”

Notice in these examples we say to “click here to see a photo.” This phrase works really well at attracting clicks.

If your website is about building muscle, you might use:

“Click here to see me try to bench press my girlfriend”

“Click here to see me try to bounce a brick off my abs”

“Click here to see my wife try to beat a loud-mouth male body-builder in a push-up contest”

Notice all of these use the word “try.” That’s because we’re building suspense – Did I manage to bench press my girlfriend, or not? The reader has to click to find out.

Maybe your website is on dog training:

“Click here to see my dog chasing the mailman”

“Click here to see my dog greeting guests with a cold beer and a bag of chips”

“Click here to see my dog herding chickens into the living room”

Notice all of the verbs in these examples end in ing, as though the action is happening now, not in the past.

Using these techniques you should get far more people clicking the link in your signature line. Your job is to fulfill your promise on the landing page, thereby building rapport and credibility. Once this is accomplished, you then entice them further into subscribing to your list to get your outstanding freebie.