One of the biggest expenses for some businesses is advertising. Think about the auto repair shop, the kitchen cabinet maker, the plumber, etc. They can spend a small fortune each month running ads that might not even pay off. After all, what’s the reaction of most people to advertising? It’s disbelief. “Sure they say they’re great, but… They all say that!”
But what if you could show offline clients how to get all of their business from referrals, thereby saving the money they spend on advertising? What would that be worth to them? Frankly, it should be worth about 2-3 months of their current advertising budget, paid directly to you.
This won’t work for all businesses, so use your best judgement on which businesses to work with using this strategy. While every business will be different, you can quickly learn the basics on how to set up a referral system that brings in as much if not more business than their current advertising.
Let’s use an automotive repair shop for our example. First, what do most people think of when considering auto repair places? The shops are dirty, the mechanics try to take advantage of customers by doing work that doesn’t need to be done, they take too long to make repairs, you have to arrange for transportation while you don’t have your car, their waiting room is depressing, etc.
We want to change all of those things. Cleaning the shop up won’t cost a thing beyond labor and it can make a tremendous difference in how people perceive the shop when they arrive. If the outside of the shop needs a new coat of paint, some flowers planted in the bed out front or a fresh sign, it should be seen to. This alone can bring more business in off the street.
Next, unless the mechanics are really good at explaining what needs to be done to the mechanically illiterate, there should be a liaison between the mechanics and customers. This liaison will show the customer what the problem is, what might have caused it, why it needs to be fixed and what it will cost. A clear, thorough explanation without technical mumbo-jumbo can go a long way to putting the customer at ease and making them feel they’re not being taken advantage of.
If the work is going to take longer than, say, 90 minutes, the auto shop either provides a loaner car or offers to drive the customer to their home or place of work, picking them up when the car is ready. How many auto places do this? Almost none. Imagine the word of mouth this alone can create.
If the customer opts to wait for the car, they’re shown into a waiting room that looks more like a living room than a nasty waiting room. The chairs are plush and comfortable, there’s flat surfaces if they want to work on a laptop or do anything at a desk, and instead of the usual daytime television, there’s a DVD playing of a truly funny and non-offensive comedian. Who doesn’t feel better after laughing? Plus there’s beverages – not just coffee – and maybe even some bagels, fruit or danish.
After the repair is made, the car is washed and cleaned. The bigger the repair, the better the washing and cleaning. This could range from a quick exterior wash to a full wash and wax outside, vacuuming and wipe down inside. An alternative would be to set up an affiliation with a nearby car wash, getting car wash tokens in bulk at a discount. Then for every $x amount of money spent, the customer gets a token. If the amount is $50, then on a $300 repair job the customer would get 6 tokens which could be used for 6 car washes. This is hugely unexpected by the customer and something they’re likely to brag about to others for weeks.
If the customer doesn’t receive car wash tokens, she should be given something. It could be as simple as homemade looking cookies for the road or a cup of good coffee to go. As the customer is paying her bill and receiving her tokens, she gets a very brief questionnaire about her experience. The final question is, “Can we use your comments for marketing purposes?” Thanks to the law of reciprocity and the small gift she received, she’s almost certainly going to say ‘yes.’ These comments can be put on the business’ website, and after several months should number in the hundreds. If they ever do more advertising, all they’ll need is a list of these comments along with their hours and location to create a very effective ad.
The customer gets an actual thank you card in the mail within 2 days of her experience at the shop. On the card is a photo of the shop with all the employees out front, holding a giant blank sign. Only the sign isn’t blank, it only appears that way when the photo is taken. Before sending it out, “THANK YOU customer name!” is hand written onto that blank sign. If they have the technology they can do this in Photoshop, but hand writing it in is fine. In the card is a very warm thank you along with 2-3 magnets containing the business’ details and the suggestion she give one or two to friends.
Finally, 3 to 6 days later the customer gets a follow up phone call, inquiring if the car is still running fine and making sure everything is alright. If there should be any problem, being this proactive will keep the business in good favor with the customer. And if everything is fine, it leaves the customer with a very warm, cared-about feeling that they simply don’t get with the typical auto mechanic.
This has been just one example – how you set up a referral program will vary according to the type of business you’re working with. You probably noticed that nowhere in this sequence did we actually ask the customer for referrals. Typically the best way to get great word-of-mouth advertising isn’t to ask for it – it’s to give the customer such an amazing experience, they just have to brag to others about it.
Here’s a question we get asked all the time: Is it okay to make money online if you’re a Christian? To which we reply: What does God say?
Here are seven truths from Scripture that apply to your business pursuits AND your relationship with the Lord. Which let’s be honest, ought to be inseparable anyway.
“Mindset” is a biblical principle.
I’m not a big fan of that term “mindset” because it’s been overused and even abused by secular business coaches who talk about “mindset work” by purporting the idea that “if you think it, you can achieve it.” That’s just a bunch of non-biblical woo-woo.
I prefer to think of mindset training in this way:
“We demolish arguments and every pretension that sets itself up against the knowledge of God, and we take captive every thought to make it obedient to Christ.” (2 Corinthians 10:5)
“Do not conform to the pattern of this world but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing and perfect will.” (Romans 12:2)
So, for as a Christian, our “mindset” must be aligned with God’s truths, not with whatever ideas simply sound good, convenient, or tempting.
The LOVE of money is evil… not the money itself.
Our purpose at The Inspired Business is to equip and guide you toward good stewardship of your gifts according to sound doctrine, or Bible truth. And we know the Bible tells us a lot about the dangers of money, or more specifically, the LOVE of money.
“For the love of money is a root of all kinds of evil. Some people, eager for money, have wandered from the faith and pierced themselves with many griefs.” (1 Timothy 6:10)
“No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and money.” (Matthew 6:24)
Now. We’re humans, right? So, we will struggle to our dying day with separating stewardship or management of money with the love of money. But I’m going to assume that as Jesus-followers, none of us intends or desires to choose money over God. And because we’re so aware of that danger, and the fear of tripping the threshold, we as Christians tend to see money as the enemy. Like we’re not supposed to seek it or desire it or complicate our Christianity with it. As if money somehow makes us impure.
Here’s where we need to do our “money mindset” work. These next several principles are designed to present a biblical view of making money and serving people in business.
People should get paid for their work.
“For Scripture says, “Do not muzzle an ox while it is treading out the grain,” and “The worker deserves his wages.” (1 Timothy 5:18)
Now, if you’re a Christian blogger, speaker, writer, coach, etc., then your work (like mine) happens to be tied to the gospel. Many of us are writing devotions, Bible studies, Christian lifestyle books and videos. And there are people who don’t believe Christianity should be treated as a business, who will say we should never charge for anything done in service to God or, more specifically, for anything we do to share God or the gospel. And they’ll cite this verse:
“Unlike so many, we do not peddle the word of God for profit. On the contrary, in Christ we speak before God with sincerity, as those sent from God.” (2 Corinthians 2:17)
Those are the words of the apostle Paul. That part, “peddle the word of God for profit,” sounds scary, doesn’t it? What is this saying? What does it mean for those of us whose work is focused on the gospel in some form? Are we not supposed to earn money from our work?
Well, thankfully, we know from the full counsel of Scripture AND from the background behind 2 Corinthians that this verse is NOT to be interpreted as a rule against earning money in ministry. In context, Paul was addressing a church—that he had established—that was being led astray by smooth talkers and false teachers. People who were jumping on the gospel bandwagon for show but whose heart wasn’t really with Jesus. And many of these false teachers were charging people to attend their presentations.
And when I researched some commentaries on this passage—which somebody got paid to write… I don’t know many theologians who write and publish their commentaries for free—I discovered one writer who explained 2 Corinthians 2:17 like this:
Paul has described Christians as “the aroma of Christ.” As God leads us through our lives, we carry Christ to everyone we contact, Christians and unbelievers alike. Whether we know it or not, and whether we intend to or not, we’re influencing others in some way when it comes to their perception of Jesus. What a privilege this is! Who is qualified to represent Christ in this way?
Paul answers that question in this verse. The short answer is this: Only actual Christians are qualified to represent Christ. False teachers, and fake Christians, had moved in among the true believers in many places. Paul describes some of them as “peddlers of God’s word,” meaning those pretending to be spiritual merely so they could profit from teaching about God. Perhaps some in Corinth had accused Paul of being one of these false apostles.
Paul declares that he and his co-workers are not this, not peddlers of God’s Word. Instead, they are honest men, sent out by God. They speak in Christ, and they speak in the sight of God. Their message is trustworthy, because it comes from God, who sent them.
If you are an authentic Christian, you do not fall into the category of a “gospel peddler.” You do have a huge responsibility to wield the word of God accurately and with grace and love. But even Jesus received offerings of support from His followers.
“After this, Jesus traveled about from one town and village to another, proclaiming the good news of the kingdom of God. The Twelve were with him, and some women who had been cured of evil spirits and diseases: Mary (called Magdalene) from whom seven demons had come out; Joanna the wife of Chuza, the manager of Herod’s household; Susanna; and many others. These women were helping to support them out of their own means.” (Luke 8:1–3)
Now here’s the ironic part about the fact that Scripture says Jesus and His disciples received financial support or provision. Remember—we’re talking about Jesus. GOD in the flesh. He could’ve created money and food out of thin air! Sometimes He did! Right? Remember the story of the fishes and loaves? Or the water turned to wine? Yet Jesus still accepted support. So be confident that earning provision from your ministry in a manner that honors God is not prohibited by Scripture.
In fact… this brings me to my next point of our biblical money mindset:
God honors wise investments.
In the parable of the talents, the guy who stowed away his portion and didn’t attempt to multiply it was the only one criticized by the master. The others, who HAD multiplied their portion, were commended. You can argue that parable refers not only to our money but also to our time, skills, and willingness to share the Gospel, which as Christian business owners we’re all committed to doing every day. But the principle here also supports the idea of wise investment, which is made clear in other parts of the Scripture as well—especially my favorite, Proverbs 31.
“She considers a field and buys it; out of her earnings she plants a vineyard.” (v. 16)
“She sees that her trading is profitable, and her lamp does not go out at night.” (v. 18)
“She makes linen garments and sells them, and supplies the merchants with sashes.” (v. 24)
Notice it doesn’t say “she makes a product and gives it away for free.” No! She sells it. According to the Bible, commerce is not evil. Profits are not the enemy. Running your ministry like a business is not only permitted but admirable, and honorable—as long as you run it honestly, and with integrity.
Inherently we know this, right? Nobody expects the church pastor to go without a paycheck. Entire industries are built around promoting the gospel—the Christian book industry, Christian music industry, Christian movie industry, Christian products industry. You wouldn’t walk into Hobby Lobby and expect to find every resin cross in the home décor section listed for free.
And that leads me to our next, crucial point:
All work is done for the Lord.
Just because our work is done for the Lord doesn’t mean we shouldn’t get paid for it. Because—hear me on this—ALL work is done for the Lord. Or should be, whether you call it a ministry or not. I’ve been called to write books and speak for conferences in a faith-based industry. But the person who is called to work as an accountant or a doctor or a middle school teacher or a night shift manager at the 24-hour grocery store—these people, as believers, are doing their work for the Lord, too. They’re serving God by serving others. And nobody expects them to do it for free.t
“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters” (Colossians 3:23).
The bottom line is this. You can have the most passionate, Jesus-focused ministry in the world. But if you can’t afford to keep running it, we all lose. You must be able to cover your expenses at a minimum. And God has empowered us with brains and skills to discover how to do that.
God is in control… and He’s FOR you, not against you.
Ultimately, your business belongs to God, just as everything else in your life belongs to Him, and He chooses how and when to give and take away. He invites us to play a part in His kingdom work, and that’s an incredible blessing. Yet there’s nothing we can do to trick His will into becoming something different from what He deems best. And that means we can absolutely trust God with our businesses. Regardless of our own skills or striving, the results are up to Him. Isn’t that a freeing thought?
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Serving like a ministry and operating like a business doesn’t mean your message changes or that your heart is selfish or compromising. It does mean you’re stewarding your message (and the real costs associated with it) through wise business practices SO THAT you can keep walking out the calling on your life. Conduct yourself with integrity, kindness and respect toward God and others, and your business can reap rewards not just financial but also spiritual, relational, and much more.
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P.S. This was shared by Colleen Wakefield, CEO of SharCosInc., I am a Christian and my Affiliate is ran by GOD. I believe he is why my success will help ours succeed in our business.
Something I come back to time and again is the importance of generating ideas, having ideas and then putting the best of those ideas to work. Every business you see and every invention you marvel at was at first someone’s idea. Every great blog post, piece of new content, information product, etc., all started as a tiny little seed inside someone’s brain…
Without the idea, nothing else flows. With the idea, anything is possible.
So how do you get great ideas? By training your brain to find them for you. Every day write down 10 new ideas. If you can’t think of 10, then write 20.
“But if I can’t come up with 10, how am I going to think of 20?”
By relaxing and having fun.
The reason 10 ideas a day is hard is because you think every idea has to be good. No. Even most of the ideas you first think are good won’t actually be… That’s okay. Just train your brain that you want 10 (or 20) new ideas every single day, and your brain will deliver. It’ll be slow at first, but it’s like a muscle – the more you exercise it, the stronger it gets.
Write down your ideas. ALWAYS write down your ideas. Even the hair-brained ones. This teaches your mind to keep finding new ones.
How Do I Know It’s a Good Idea?
Short answer – you don’t. It might sound, look, feel, taste and smell like a good idea, but until you test it out, you just don’t know.
So if you think it might be a winner, take fast action and see what happens. If it fails, you haven’t wasted much time or many resources.
New Projects are Like a Road Trip
You know that ancient saying, “A journey of a thousand miles begins with the first step.” Imagine this:
You’re starting out on a road trip. Maybe it’s your first road trip, so you’re going to make it easy – 150 miles – or kilometers – it doesn’t matter.
You’re in your car pulling onto the road, headed in the right direction.
Now quick: Tell me every curve of the road ahead, every car or truck you’re going to meet, every stop you’re going to make along the way.
What? You don’t know? You can’t see 50 miles ahead? 100 miles ahead?
Of course not.
Then why is it that when most people start a new project, they think they have to know every step they’ll take before they ever start?
You don’t. You only have to know two things: Your destination, and the first step in the right direction. That’s all you need to get started. And just as the road keeps appearing as you continue to move forward, the next step will become obvious as you complete the present step.
So start exercising your idea generating muscle, implement new ideas quickly and leverage the ones that gain traction to create your next business and life success. Then wash, rinse and repeat…
“I Hereby Dub Thee, Super Duper Expert! Now Go Forth, Change the World & Prosper!” If only it were that easy to become an expert – just get someone to tap a sword on both your shoulders as you kneel and PRESTO! You are now the go-to person for your niche.
Wait – it actually can be almost that easy.
The first thing you need to know about becoming an expert is WHY you want to be one. When you are viewed as the expert, people want to buy your products and services. They also want to promote you. Whether it’s sharing your stuff via social media or interviewing you for the news, you become THE person in your niche that people gravitate to.
The second thing to know is HOW to be seen as an expert, and it works like this: You need to ACT like an expert, THINK like an expert, and SPEAK like an expert. And all three of these will become natural when you believe you are indeed the expert. But what if you don’t believe you’re an expert? Then start acting like you are and your actions will bring about the belief.
Of course, none of this is of any value if you don’t have a clue when it comes to your niche. That’s why constant study and practice in your field is essential. You’ve got to know what you’re talking about, and the best way to do that is to learn from others as well as from your own experience.
So how do you get others to view you as the go-to person, the expert they should do business with? Here are 12 methods:
1. Choose your niche carefully. It’s much easier to be a great big fish in a small pond than a whale in the ocean. For example, if you want to be a business coach, you’ve got a ton of competition. But if you coach massage therapists on how to grow their businesses, you can very quickly become a whale of a fish in that particular pond.
2. Act like you have a list of thousands, even when making your debut blog post. Be a professional from day one by imagining you have thousands of people depending on what you say and do. Sure, the only person reading your blog is your grandma, but keep in mind that’s going to change soon. The debut post you write today will eventually be read by hundreds or thousands of people, so make it good.
3. Use a great incentive to build your list from Day 1. Yes, offering to keep them updated on your blog posts will yield you some subscribers, but offering a coveted bribe will get you far more. And if your incentive isn’t ready yet, just tell them what it is and that by adding their email you’ll send them a copy the moment it’s ready.
4. Write a newsletter. Yes, an actual newsletter. And do it weekly. Put it in PDF form so readers can download it. Anything in PDF has a higher perceived value, probably because PDF’s are often paid for.
5. Interview experts for your newsletter. When you have an expert interview inside your PDF newsletter, it raises your own perceived stature considerably.
6. Hold webinars. This is less effective in the online marketing niche because it’s already done so extensively. But if you are in any other niche, offer to hold webinars and give free teaching. You can make these offers via social media and also to list owners. Your goal is to get in front of and help as many people as possible. Make sure they sign up for the webinar – this allows you to capture their email address. And if you don’t yet have a product of your own to promote, offer individual or group coaching at the end of the webinar. Split proceeds with the list owner (if there is one.)
7. Guest blog. The more high traffic websites you can appear on, the better. Always insert your short bio at the end and offer them your free incentive to click your link.
8. Pay attention to what people ask you – it’s important. The questions you receive are a great indication of what’s on the minds of your prospects. Find ways to answer those questions in a straightforward manner.
9. Skip the big words. You might think being an expert means using a lot of big words and fancy phrases, but what being an expert really means is have the capability to help others further their goals – no fancy lingo needed.
10. Find your voice and your message and stick to them. You don’t need to know everything about everything. What you do need to know is a whole lot about a whole little. Choose your stand on a topic and make your best case – don’t try to make everyone else’s case as well. For example, if your stand is that massage therapists can do 100% of their own marketing and do it completely through the Internet, don’t tell them how to hire a marketing agency or place a newspaper ad – tell them how to do their own online marketing. That’s it.
11. You don’t have to re-invent the wheel. You can if you want to, but you don’t have to. You might think that to be an expert you’ve got to be constantly thinking up new ways of doing things, but that’s not true. 99 times out of 100 it’s best to stick with what works. For that 100th time, make sure you test it yourself before advising anyone else to try it.
12. Recycle your content. A blog post can become an article in your newsletter, which can become the content for your latest video, etc.
Remember: When you think, act and speak like an expert and have the knowledge to back it up, you ARE the expert. It really is that simple.
Here’s how a typical Internet business works – you pick a niche, create a product and then find the audience to sell that product to. If it doesn’t sell, you do it all over again. If it does sell, you make more products to sell to those same people. Sounds logical, right?…
Maybe not. Suppose – just suppose – you decide to sell NOTHING for the first two to three months of your business. Not a gosh darn thing.
Instead, what you do is focus on building and nurturing your audience. Once they know you and are confident you know what you’re talking about, then and only then do you sell them something.
“But I need to make money NOW!”
Okay, what if you had started the entire process 3 months ago? They say the best time to plant a tree is 20 years ago, and the second best time is today. So bear with me for a moment while we plant a tree in your mind right now…
Let’s say you’ve taken up a new hobby. Maybe it’s golf. You’re cruising the Internet when you find this offer for a free golf book for newbies, “10 Ways to Take 10 Points Off Your Game Today.” You enter your email address and get the book.
And next thing you know, this author is sending you golfing offers on a daily basis. “BUY THIS!” “BUY THAT!” And on and on. What do you do? Maybe you buy something, maybe you don’t. But do you lose faith and trust in the person? Yes. This is just some guy who used a bait and switch on you. “Get my free book!” turns out to really mean “Let me sell you a whole lot of stuff so I can make money!”
This is how Internet marketing typically works, and the days of it being a magic bullet are long gone. Sure, the money is in the list, but if you are continually going for the sales before you even establish the relationship, you’re doing it backwards.
I say it’s time to adjust.
Second scenario: You sign up to get the free ebook, and here’s an email introducing the author. The next day, s/he sends you a great golfing tip. And the next day, and the next. Maybe the author throws in some personal golfing stories, a few golfing jokes, some golf news, etc.
Now this author feels more like your email golfing buddy and golf expert than a sales person. In fact, in 2 whole months s/he hasn’t tried to sell you a single thing. But maybe they have sent you a few videos with cool tips, so you can get to ‘know’ and like them even better. In fact, you trust this person and feel they have your best interests at heart.
They’ve built a REAL relationship with you.
Now then, what do you think is going to happen when this author starts sending you the occasional offer? Odds are you’re going to take a very serious look at buying it, because your new golfing friend/expert is recommending it. And if they’re recommending it, you know it must be really GOOD!
And as long as this author continues to send you only the best advice and best offers, you’re likely to continue buying, too.
So is it worth it to invest 2-3 months to build relationships that create super high conversions and subscribers that are loyal to you for a long, long time? Is it worth it to build such a tight bond, they never unsubscribe? Do you want to be their go-to person, the one they know and trust for advice, tips and recommendations? Or do you want to be just another sales person pitching the latest product until your subscribers flee your list?
“But 2-3 months before I make a sale??!”
Yes. I know. It takes a real commitment and investment of your time.
But let’s try putting it into perspective: Let’s say you want to open a business in your town. You scout a location, make the deal to rent the building, get your business licenses, get the equipment you need, order the inventory, hire staff, get insurance, etc. How long would it take? And how much would it cost? And how much would you clear after all of your expenses?
What I’m talking about here is a viable way to build a six figure business in less than 12 months, with almost no out of pocket expense. To begin with, all you need is a good autoresponder. You don’t even have to put up your blog right away, because in the beginning you can do everything via email.
This is a business model you can start today. It helps if you have expertise in your subject – if not, you’ll want to start reading and learning immediately. Your topic should be one you’ve got a measure of passion for, because you’ll be writing and talking about it a great deal. You’ll need 10 or more hours a week to devote to this.
And you’ve got to be ready to sacrifice a small amount of short term income for an abundance of long term income. Long term beginning in about 2-3 months, and the potential to grow fairly large around the 6-8 month mark.
This is all about your audience. It’s all about what they want. And here’s the kicker – you know how experts tell you to research what people want before you create a product? In this case, you’re going to be so in touch with your audience, you will know exactly what they want before you ever offer it.
You’ll have people standing in line to buy your products before you even produce them. Think about that – you’ll know IN ADVANCE that your products will sell and sell well, because your audience trusts you enough to tell you what they want. Maybe it’s not in so many words, like, “Could you sell me a product about this or that,” but rather, “How do I _____?” When you keep getting the same questions, you know there is a market for a product that solves that need.
To sum up – old school method: Spend weeks creating a product nobody buys. Then do it again. Or build a list and then fry it to death.
New school method: Spend 2-3 months building an audience that LOVES you and trusts you, then create products and make recommendations based upon what they want.
Times have changed. If we, as marketers, don’t change with the times, our customers are going to leave us behind.
Staying focused is quickly becoming one of the greatest challenges online marketers face today. For example, you sit down to write an article and end up surfing the net for the rest of the morning… Or you’ve got an information product that you need to finish, but you check your email which leads to a news site, a sports site, a few entertainment sites, some social media sites and before you know it, it’s already 3 hours later and you’ve accomplished nothing except making yourself feel guilty. Does this sound familiar?
According to Dr. B. J. Fogg, Director of Stanford Persuasive Lab, “There’s just one way to radically change your behavior, and that’s to radically change your environment.”
Students who transfer to a new university are much more likely to change their habits than students who remain at the same university. This is true for workers as well. People who change jobs or change job locations are much more likely to also change their habits.
It makes sense. Let’s say that at your previous job you were in the habit of going to a fast food restaurant with your coworkers for lunch. At your new job, your coworkers eat lunch at a healthy restaurant and invite you along. Soon you are eating healthy lunches every day, even on those days when you don’t go to that restaurant, because you’re now in the habit of eating healthful lunches. Enough time goes by, and fast food can even become repulsive to you.
So what happened? Your environment changed and so did the triggers. This made it easy to effect a change.
People who have trouble falling asleep are told to only use their bed for sleeping and for nothing else. If they lay down but they can’t fall asleep, they’re supposed to get up and go to another room. After treating their bed as only a sleep location (and not a reading location, a daydreaming location, etc.) for several weeks, they are generally able to fall asleep within minutes of their head hitting the pillow.
The bed is now a trigger for just one thing – sleeping.
This is why having one location to just work and another location to play is important. If you are mixing your ‘play’ time with your work time in the same home office, you’re asking to get constantly distracted.
If you use a laptop or a tablet for work, this is easily remedied. Simply designate one place in your home where you will do nothing but work – no exceptions.
If you work on a desktop computer, you might consider getting a laptop or tablet for your Internet ‘play’ time.
Another technique is to designate certain times of the day when you are working, no exceptions. This will get you in the habit of always doing work during those times, and it will make it much more difficult to get distracted. Your work times then become routine, eliminating the need to decide each time if you’re going to work. And when you automatically go to work instead of ‘deciding’ to go to work, you eliminate the possibility that you will decide NOT to work.
A third technique is to use triggers. For example, if you always start work right after finishing breakfast, it will become a habit to eat and go to work. You don’t have to think about it, you just do it.
In one study, knowing exactly when and where participants were going to exercise caused them to follow through a whopping 91% of the time. Those who simply exercised when they felt motivated to do so exercised 35% of the time.
Bottom line: If you’re having trouble staying focused, designate an area where you will do nothing but work, combine it with a strict schedule, and you should experience a dramatic increase in your productivity.
When you get more done with less distractions, you’ll not only accomplish your goals faster – researchers tell us you’ll also enjoy increased self-esteem, greater happiness and larger overall satisfaction with your life.
You’ve just entered a niche that’s brand new for you and you’ve got zero contacts. But you’re creating a product to sell and you need joint venture partners. So how do you get those all important JV’s when you don’t even have any contacts in the niche? Like this…
First, make sure your product is something that gets people excited and wanting to promote it to their lists. You can do this by solving a BIG problem, preferably something that people are already spending time and money trying to solve.
Second, solve the problem with a step-by-step formula – sort of a blueprint to success. You don’t want to just give a bunch of info – they can find plenty of that on the Internet. Instead, it should be a system to solving the problem, such as “7 Steps to Getting 7 Hot Dates in 7 Days.”
Now that you’ve got your product, take a little time to set up a JV page and an About Me page on your website. The JV page should tell about your product and how it will help the potential JV partners’ customers, as well as how much commission they will earn, how you will run the JV, etc. Make it look professional but don’t obsess over this – just get it done.
The About Me page should give some personal and professional info on you – enough so that a potential JV partner learns something about you and gets comfortable with the idea of possibly working with you.
If you’ve already collected some testimonials for your product, create a separate testimonial page. If you haven’t yet collected any, skip this.
Now go find your potential JV partners. Let’s say your new niche is tennis. Go online and search for tennis newsletters and find all the results you can. Search for tennis e-courses and tennis products and anything tennis related – including blogs – where it’s pretty clear that someone has a list of tennis players. Because that’s the key – finding the people who own lists of people who play tennis.
It doesn’t even matter if they have a product of their own – what matters is they have a list of tennis players. Use a little creativity and you’ll find hundreds of people who own lists like these, some of which have never even monetized their lists – they just do it as a hobby.
Social media and Facebook are especially good avenues for finding these potential partners. Focus at first on finding the small to medium sized list owners to build your confidence. You can go after the really big players in your niche when you’ve done a few JV’s and you’ve begun to build a solid reputation in your field.
Ask yourself who is already talking to the audience you want to talk to? Where are the people you want to meet hanging out? This is where you need to be, both online and possibly offline as well.
When you find these tennis list owners, take down their name, URL and email address. If you like, get their phone number as well. Now email them individually, one by one. Don’t do more than a few in one day just in case you get several replies back at once.
When you email, you might tell them how you know them. “I read your book” or “I’m a fan of your blog.” Show them some admiration and respect, but don’t go too overboard. A little is great, a lot might make them uncomfortable. Be specific in your praise. Don’t say, “You are the greatest tennis blogger ever!” Say, “Your article on serving mistakes helped me tremendously, especially that point you made about ___.”
Next in your email, you’ve got two different avenues you could take – the direct and the indirect.
The direct goes something like this:
“Thought you might be interested in doing a joint venture. Here’s an opportunity we have, and if you’re interested, we’d like to get something scheduled with you very soon.” Then give them the link to your JV page, to your About Me page, to your testimonial page and even your sales page. Offer to send them a review copy of your product.
The indirect method is just that – more indirect. It takes a little longer, but it tends to work better, so you decide which is right for you. It goes something like this:
“I would like to support you by creating a mutually beneficial relationship.” Ask them for a quick phone conversation to discuss the possibilities. Include a link to your About Me page but include no other links. If they want, they can search your site and find the other pages, but you don’t want to be the one sending them there yet. Then get on the phone with them and discuss the possibilities, which of course could include promoting your product.
If after you send either of these emails you don’t hear back in a week, send the email again with a one line note that says something like, “Just wanted to be sure you saw this,” or “Gentle nudge,” or whatever is in keeping with your personal style.
Now I know some people will disagree with this method of getting JV partners and you’ll say that it’s best to spend some time establishing a relationship and doing favors for the potential JV partners before ever asking. And without a doubt that’s a great method, one I endorse wholeheartedly.
But if you need money now, this is the way to go. And if your product does indeed solve a big problem in a step-by-step fashion – in other words, it’s a great product – you will get JV partners this way. You might need to contact 10 to 20 people to get 3 JV’s, but it’s all a numbers game and it’s worth it.
Just don’t burn any bridges. If someone never gets back to you, it’s okay. If someone tells you to bugger off, it’s okay. Always be super polite and friendly, never take offense.
You might want to wait to contact the really big list owners until you’ve gotten a few JV’s under your belt. In fact it’s probably a good idea.
But there is a way you can contact the big dogs in your niche from Day 1, if you’re up to it. That is, if you’ve got the confidence.
You’re going to ask for an interview with them that you can add to your product. Most everyone is looking for more exposure and publicity, so this is a great way to get your foot in the door as well as making your product even better. And odds are if they grant you an interview, they’ll also promote your product because it contains their interview.
Here’s a trick: Find the big players in your niche who are doing something now or in the near future. Maybe they’re releasing a new book or a new product, something where they want publicity. This is the best time of all to ask to interview them, as they have their own reason for wanting to get as much exposure as possible.
Another benefit to having well-known names in your product package is you can leverage this to get more JV’s. Some potential partners will be all ears when you start name dropping because they’ll think that if these big names are in your product, then it’s something they want to be a part of, too.
Remember, if you have a great product that creates breakthroughs, you can get partners – you just have to be persistent in finding and asking these folks to JV with you.
Have you ever noticed how many IM products are sold under the premise of revealing THE BIG SECRET? Newsflash – and please try not to hate me for telling you this, but…
…There aren’t any real secrets.
There’s simply stuff you know and stuff you don’t know yet.
And that’s about it.
If there is a secret, it’s as plain as day and hidden right underneath your nose.
In fact, you’ve seen it a hundred times or more.
Maybe even a thousand times.
It’s the “secret” to BIG BIG BIG money.
But like I said, it’s not a secret.
Can you guess what it is?
Build a tribe.
That’s it.
Build a following, a tribe of people who like you and trust you.
Contact them in social media, on your blog and through your list.
Be their advocate. Their champion. And also their guy or gal next door.
Find out what they want. Be one of them. Like them and love them. And sometimes send them dynamite offers that make you big bucks.
Next, create your own products. Your own brand. Your own everything.
Build your empire.
Have a fleet of products and a name people know and love.
But start it all by deciding exactly who your tribe is, and then focus focus focus on finding and growing your tribe.
Don’t get distracted. Don’t get distracted. Don’t get distracted.
Focus on building your tribe and being their “go-to” person with all the great info and insight, the guy next door who is just like them.
This is the “secret” to becoming a smashing success online.
I hope you’re not disappointed. Really, you should be ecstatic.
Whether you’re solving a problem, writing a blog post, crafting a review or creating your next product, creativity is one of your best tools for getting the job done with finesse and style. With that in mind, here are 17 methods anyone can use to become more creative.
Free write – This is where you just start writing anything and continue to write as the words and ideas flow. At first it may be silly nonsense, but you’ll be surprised how fast your words and ideas can coalesce into something truly inspired.
Carry a notebook – By jotting down ideas as soon as they appear, two things happen. First, you don’t forget your ideas because you’ve got a written record. Second, the act of writing them down tells your subconscious that you want ideas, which will encourage it to give you even more.
Make lists – The very act of writing things down frees up your mind to be more creative.
Take breaks from your work – Get up, walk around, play 5 minutes of hopscotch – whatever. Just take a breather.
Get up and go – Leave your computer at home, take your notebook and get away from the office. Go anywhere – a park, the mall, a coffee shop, a museum – just get out, get away and soak up some different surroundings.
Get near water, especially if it’s moving – Studies show that being near moving water floods you with negative ions, which makes you feel good and can boost your creativity. Remember how you get some of your best ideas in the shower? That’s part of the reason why.
Talk nice to yourself – Positive self talk on how creative you are will produce more ideas. Beating yourself up for being a dummy won’t.
Have caffeine – If you don’t normally drink caffeine, one cup of coffee or tea can have remarkable effects on your thinking.
Clean off your desk – Nothing stifles creativity like a messy, cluttered desk.
Read something different – Read an article on a topic you know nothing about, a page out of the dictionary, a chapter out of a random book, etc. Learning outside the box can trigger many new ideas for you.
Practice writing or bouncing a ball with your non-dominant hand – This can help activate the connection between the two sides of your brain.
Be open to new ideas – All too often we dismiss an idea before giving it a real chance. Even if you think it’s a bad idea, try playing devil’s advocate and find all the reasons why it’s a good idea – you might be surprised.
Collaborate and mastermind – Two heads are better than one, and 5 are better than 2. Form a mastermind group, present a problem, and then let the ideas flow. The only rule: No one shoots down an idea.
Sleep on it – Give your subconscious your problem or need: “I need 3 new blog post ideas by tomorrow morning.” Then let it go and see what your subconscious finds for you.
Make friends with mistakes – When you goof up or make the wrong decision, realize it’s not the end of the world. It’s simply something that didn’t work at the moment. This allows your creativity to continue to flow.
Purposely break rules – Don’t break the big ones like “do not steal,” but do break the little ones like “this is what a blog post / new product / video should look like.”
Be you – Don’t worry about what others might think because no great idea is without naysayers anyway. In fact, if everyone thinks your idea is great, then it’s probably not.
One last tip: Ask “Why?” and “Why not?” a lot. Oftentimes we just accept things as they are, when there could be a whopper of an idea just staring us in the face the whole time.
You’ve written a truly terrific blog post. In fact, you’ve written dozens of them – yet your traffic still looks more like a ghost town than the bustling metropolis you were hoping for. Here are 15 ways to drive traffic to your blog posts without monetary cost.
1. Add social sharing buttons to your posts. The easier it is for your readers to share your posts, the more likely they will do so.
2. ASK your readers to share your content. At the end of your post, you might write something simple like, “If you found this helpful, please share.”
3. Build up your own contacts. Make list building a priority so you can capture as many visitors as possible. Encourage people to join your list, follow you on social media, etc. Use bribes and offer great info to get them on board, then take good care of them to ensure they stay with you. When you write a new post, ask them to not only read it, but share it liberally with their own networks.
4. Email your list each time you post great content. This one seems too obvious, but it’s surprising how many bloggers don’t do it. Make sure your email is optimized for all sizes of screens. And rethink the timing of your email. It used to be that first thing in the morning was best, but now that people are deluged with marketing emails, later in the day when they’re not so rushed might be better.
5. Build up your V.I.P. Contact list. Make friends with those in your niche. Promote their blog posts and their work. Build relationships. When you write posts, they’ll want to reciprocate and promote you as well.
6. Link to websites, blogs and authors who have large social media followings. In your blog post, find ways to mention these folks in a positive way. Maybe you reference one of their posts, or a technique they’re using. When your blog post goes live, send them a message letting them know you mentioned them. Often they will tell their followers and you could get a nice flood of traffic along with a new contact.
7. Do a case study on someone successful. This could be one of those bloggers in your niche with a large following. Analyze what makes them so successful, do an interview with them, get quotes from their followers, etc. Again, you’ll get a big surge of traffic when they promote your post to their followers, plus you’ll have a new friend.
8. Target a specific blogger. In this case, you’re choosing a topic that you know is near and dear to a particular blogger. Perhaps the easiest way to do this is to look at their recent posts, find one that was emotionally driven, and write your own post about the topic. You might point out in your post how this blogger was right about the topic, but use a slightly different angle on the story. You’re not copying what they did, you’re taking it up a notch or moving it in a different direction.
9. Get influential opinions. When you’re writing a post, email a pertinent question to several influential people and ask their opinion. Everyone loves to give an opinion, and unlike a full-fledged interview, it only takes a couple of minutes to answer. Then quote these people in your post and let them know when you post it. Odds are they’ll share it with others. Added bonus: Placing movers and shakers in your posts also increases the chances of your post being shared by readers.
10. Use quotes from personalities in your niche. This one is really easy to do and it doesn’t even have to affect the flow of your post. Simply find appropriate quotes from leaders and shakers in your niche and insert them between sections of your post where appropriate. It’s a great way to visually break up the copy and you can link the quotes back to the original author. Be sure to let the authors know you quoted them.
11. Write lists. You might list the “10 most influential people in your niche,” for example, and link to all ten influencers. Posts like these tend to get shared a great deal.
12. Use infographics in your posts. Yes, it takes extra effort and / or money to generate an infographic, but the results can be powerful. People love infographics and are more likely to share them with others. And if you’re on Pinterest, you’ve already seen how viral infographics can be.
13. Go negative. Write a blogpost on the things you’re doing or have done wrong, or the mistakes people are making. Fear of loss is greater than desire for gain. People are more likely to read and share “10 things you’re doing wrong” than “10 things you’re doing right.” Just don’t go too negative or you’ll turn people off.
14. Be contrarian. If everyone else thinks one way, make an argument the other way. Be polite, be nice, but clearly state your case, your evidence, and why you think the way you do. If it’s a topic people care about, your post is very likely to go viral. Be ready for a major traffic surge as well as many heated comments on both sides of the issue.
15. Present one post in several different ways via social media. Let’s say you have a post on how to raise pigs. Different sections of the post might include: Choosing the piglets (or birthing the piglets, if you own the sow), feeding them when they’re young, housing, feeding when they’re older, exercise, training, things to watch out for, health issues, etc. Each of these topics can be individually highlighted in social media, so that you have several different ways to promote your post instead of just one.
If you spend as much time promoting your post as you took writing it, you should see a dramatic upturn in your traffic. One good rule is to do 5 things every day that promotes a post on your blog. Make this a habit and traffic will never again be an issue for you.
